Objectives of Sarawak Tourism Event Standard:

1. To turn local events into potential tourism products, as outlined in Ministry's KFA for 2011.
2. To set an Event Management Standards for Sarawak and eventually database that could be promoted worldwide.
3. The application of the Event Management Standards will give a basis for Ministry to give grants and monitor the results of each event.
4. A platform for partnership with universities and other tourism agencies as a measurement mechanism and provide 'sense of ownership' to all partners.
5. Provide sponsorship opportunities for interested stakeholders, suppliers and corporations.
6. Encourage 'sense of achievement' to all event organisers.