Objectives of Sarawak Tourism Event Standard:
- To turn local events into potential tourism products, as outlined in Ministry's KFA for 2011.
- To set an Event Management Standards for Sarawak and eventually database that could be promoted worldwide.
- The application of the Event Management Standards will give a basis for Ministry to give grants and monitor the results of each event.
- A platform for partnership with universities and other tourism agencies as a measurement mechanism and provide 'sense of ownership' to all partners.
- Provide sponsorship opportunities for interested stakeholders, suppliers and corporations.
- Encourage 'sense of achievement' to all event organisers.